Consumer behavior is day by day being dominated by the way people are getting accustomed to using voice technology and voice assistants. Voice and AI have completely changed the way we interact with technology and our devices. Things are becoming truly digital, no matter where you are or what you are doing.
Voice assistants are no longer a passing trend. They are becoming a fixture of modern living. This is quite evident with recent Juniper research, which estimates about 8 billion voice assistants will be in use in 2023, and their growth rate between 2019 and 2023 will be 25.4%. The report also mentions that about 3.25 billion voice assistants are in use today.
The major credit of this boost in use goes to smart speakers like Amazon Alexa, Google Home, Apple’s Siri, and Microsoft Cortana. The popularity and charm of these magical devices have helped voice technology make its way into the mainstream.
In the infographic below, check out some figures and see how the penetration of voice assistants is visualized in the coming decade. We will also check out the different ways in which people have adopted voice assistants.
Current Use Of Voice Assistants And Estimated Rate Of Growth
As per the Juniper research, 3.25 billion voice assistants are in use today, and it will rise to about 8 billion in 2023 and the growth rate between 2019 and 2023 will be 25.4%.
Which Country Adopted Voice Tech The Most?
It is the Brits on the top rung with 60% of their population already using one of these devices.
U.S. Smart Speaker Market Share By Brand- January 2019
As per the Voicebot smart speaker consumer report, Google Home added 600,000 more U.S. users in 2018 than Amazon Echo, but Amazon Echo Dot is still the most owned smart speaker.
Amazon Echo Dot is the leading smart speaker by user count with a relative market
share of 31.4% of users.
UK Smart Speaker User Penetration by Brand,2018 & 2019
According to eMarketer’s inaugural forecast on smart speaker usage in the UK, in 2019, the number of smart speaker users in the UK will grow 31.6% to 12.6 million. However, Amazon’s share will decrease to 63.8%, while Google’s will increase to 29.5%. eMarketer expects this trend to continue through 2020.
Australia Smart Speaker Market
Share by Brand – January 2019
Smart speaker adoption rose to 5% of the 25 million Australians after just over six months since Google Home first landed on the continent.
Gender Breakdown of U.S. Smart Speaker Users
In terms of gender, we discovered males are more likely to own a smart speaker than females by about 15 percent.